Writer and advertising creative
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Bauer Media - Paperboy

THE BRIEF

Bauer Media required a name and look for their new weekly publication aimed at the urbanites of Auckland City. 

THE NAME

Paperboy is your friend in the know. That friend tells you about the new bar opening, the best dumplings in town, the gig on Friday night and that interesting article in the New York Times. He has all the right friends in all the right places. A boy about town who lives and breathes the city he speaks of. 

With all the old world charm of the young men it’s named after, Paperboy is your weekly delivery of Auckland cities latest and greatest. 

Name and design for new Auckland magazine

Name and design for new Auckland magazine

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